About the course

This course is designed to equip learners with the essential principles of marketing and brand development. It explores key concepts such as understanding customer needs, market segmentation, positioning, and the role of branding in creating value and competitive advantage. Through practical examples and foundational strategies, participants gain the knowledge to build strong marketing plans and develop impactful brands.

Curriculum

6 Chapters · 12 Lessons

  1. 1

    Introduction

    1. (Included in full purchase)

      Introduction to Marketing Fundamentals and Branding

    2. (Included in full purchase)

      Quiz

  2. 2

    Topic 1

    1. (Included in full purchase)

      Understanding Marketing Fundamentals

    2. (Included in full purchase)

      Quiz

  3. 3

    Topic 2

    1. (Included in full purchase)

      Crafting Your Brand Identity

    2. (Included in full purchase)

      Quiz

  4. 4

    Topic 3

    1. (Included in full purchase)

      Using Low Cost Marketing Channels

    2. (Included in full purchase)

      Quiz

  5. 5

    Topic 4

    1. (Included in full purchase)

      Building Customer Trust Through Branding

    2. (Included in full purchase)

      Quiz

  6. 6

    Topic 5

    1. (Included in full purchase)

      Measuring Marketing and Brand Success

    2. (Included in full purchase)

      Quiz

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